Strategic Employee Communication Building a Culture of Engagement [Hardcover]

Employee engagement (or a lack thereof) can often be linked to poor communication and a detachment from company goals. Companies of all sizes are looking for ways to boost communication, recognizing its impact on key business outcomes, such as productivity and profitability.

This book offers fresh insights about opportunities to improve the quality of employee communications based on employees needs. It highlights the importance of simple, jargon-free communication that focuses on dialogue and content. High-performing organizations are more likely to think about communication from the audience perspective, rather than purely from the management perspective. The case studies offer readers a firm understanding of ways to implement and measure communication in daily practice.  Effective communication requires planning and this book, with its focus on the US, Latin America, and emerging markets, will guide readers in using communication in the alignment of corporate and employee needs.

Part 1: Organizational Culture

Chapter 1. The incoherence of a solid organizational culture for liquid employees, by

Thatiana Cappellano

Chapter 2. Bodymedia theory: a value proposition for organizational culture, by Simone

Chapter 3. Organizational ethics: the challenges faced by communication and culture to

change behaviours, by ?gatha Camargo Paraventi

Chapter 4. Leadership communications with an appreciative approach in

Chapter 5. WhatsApp and the mediatization of informal communication

in organizations, by Bruno Carramenha, Thatiana Cappellano & Viviane Mansi

Chapter 6. Diversity Management: an ovlÓq