The first edition ofValuable Content Marketing provided a clear, straightforward guide on what to write and produce, what type of information to share, and how to share it to get the most effective results. Written for the current business environment, particularly start-ups and consulting companies, this updated second edition offers new ideas, examples, step-by-step action lists, quick tips, and goal-driven chapter summaries to help businesses create compelling, targeted content for their customers.
It's structured logically and clearly, and as you'd hope from a book with such a title, it contains both practical ideas and instructions in creating content that adds value. Definitely a book you'll pick up more than once.
Sonja Jeffersonis a content consultant with a background in professional sales. Through her company, Valuable Content Ltd, she has helped business owners get their message across through various media formats.
Sharon Tantonis a copywriter with a background in telling stories. Working in radio, television, magazine features and internal communications, she helps companies convey their message in a way that audiences appreciate.
Valuable content is something interesting and valuable you can publish online; content that educates, helps or inspires; content appreciated by the reader. This book shows you how with vivid clarity.
I have encountered no better book on this subject. It's comprehensive, practical, inspirational and accessible. I highly recommend it to anyone with any interest at all in this subject, but especially to those who are actively practicing content marketing, and for those who are thinking about putting content marketing into their organization.
Foreword by Doug Kessler
About the authors
Introduction
Diagnostic
Part One Why valuable content?
01 Buying has changlsß
![Valuable Content Marketing Ho to Make Quality Content Your Key to Success [Paperback]](/itemImage/2/2/1/1/2_340775.jpg)