In
Value Leadership, renowned management and investment expert Peter Cohan — whose 2002 stock picks gained 81percent when the S&P 500 plunged 24 percent— provides a new and powerful concept of sustainable corporate value. Using his expertise in understanding shareholder value, Cohan offers executives seven management principles that were tested in periods of economic expansion and contraction. These principles are: valuing human relationships, fostering teamwork, experimenting frugally, fulfilling your commitments, fighting complacency, winning through multiple means, and giving to your community. Cohan illustrates these principles by drawing on examples from eight Value Leaders— Synopsys, WalMart, Goldman Sachs, MBNA, Johnson & Johnson, J. M. Smucker, Southwest Airlines, and Microsoft. Through two recessions, these companies grew 35 percent faster, were 109 percent more profitable, and generated five times more shareholder wealth than their peers.
Introduction: What Is Value Leadership? 1
1 Where Do You Stand? (Start with the Value Quotient) 25
2 People Matter (Value Human Relationships) 53
3 Two Heads Are Better Than One (Foster Teamwork) 81
4 Growth Matters (Experiment Frugally) 107
5 Trust Is Vital (Fulfill Your Commitments) 137
6 Success Can Breed Failure (Fight Complacency) 165
7 Profit Is Vital (Win Through Multiple Means) 189
8 Doing Good Matters (Give to Your Community) 221
9 Actions Speak Louder Than Words (Instill Value Leadership in Executives, Investors, and
Policymakers) 253
Appendix: Selection and Value Quotient Analysis of Value Leaders 275
Notes 291
Acknowledgments 302
The Author 304
Index 307