VIP Vision in Design: A Guidebook for Innovators [Paperback]

Vision in Product Design strikes a good balance between structuring the process of design while allowing the designers to take a personal position and fully express themselves in producing a product. ViP is both a method and a design philosophy.

The authors, both design practitioners and educators, bringing together in this book 15 years of knowledge, practice, and research, have produced the first book about how, as a designer, to formulate a vision for new and appropriate products. They call this new approach Vision in Product Design (ViP). It strikes a good balance between structuring the process of design while allowing the designers to take a personal position and fully express themselves in producing a product. ViP is both a method and a design philosophy. Besides explaining what ViP is all about, the book offers a rich array of narratives like conversations, cases, literature, and creative materials (both academic and popular) and illustrations like models and pictures. Through these different pathways the reader will better understand ViP and will be able to interact with the book, both in practice as in educational context in more various ways. The book targets primary at students in design education, both in product design, as in interactive and strategic design. But also design practitioners the book is a perfect reference manual, to structure design activities, provide concepts for discussion and help in avoiding design mistakes.

Foreword
By Peter Lloyd

The first edition of Design Methods: Seeds of Human Futures was written in 1970. It’s author, John Chris Jones, sensing a growing complexity in technology, and concerned that designers should make their decisions demonstrable, looked at how to formalise the process of design. No longer should design be a craft process, a slow intuitive shaping of form and function, but a structured, controlled process. “We should really know what we are doing when we desigls4