We Are All Weird: The Rise of Tribes and the End of Normal [Hardcover]

World of Warcrafters, LARPers, Settlers of Catan?Weird.

Beliebers, Swifties, Directioners?Weirder.

Paleos, vegans, carb loaders, ovolactovegetarians?Pretty weird.

Mets fans, Yankees fans, Bears fans?Definitely weird.

Face it.We’re all weird.

So why are companies still trying to build products for the masses?

Why are we still acting like the masses even exist?

Weird is the new normal. And only companies that figure that out have any chance of survival. This book shows you how.
This is a book about giving a damn. It’s about caring about what you do and (as important) who you do it for. Professional apathy is a relic of a dead era and, as Seth teaches brilliantly, a mentality you cling to at great peril. Everyone with a pulse and a paycheck should be livingWe Are All Weird.
—Chris Taylor,founder, ActionableBooks.com

This book will resonate with anyone who wants to lead a tribe, be authentic, dance to the beat of their own music, and make a difference in the world. If your inner critic (the resistance) has been telling you that you are not enough, your work is not good enough, and who do you think you are to make a difference, then buy this book. Let your freak flag fly high!
—Sherold Barr,master coach + freedom fighter

Seth has done it again. Open this book to almost any page. Read it, and change your thinking, your work, your life, or better express your art. Weird how he does this, isn’t it?
—Rob Berkley, executive coach, VisionDay.comSETH GODINis the author of eighteen international bestsellers—includingPurple CowandTribes—that have changed the way people think about marketing, leadership, change, and the way ideas spread. He founded Yoyodyne and Squidoo, is a successful (and unsuccessful) entrepreneur, and a very popular lecturer. He publishel³"