What are they saying about you?: 50 lessons to manage your reputation [Paperback]

You are what they are saying about you, when you just left the room.... That is your personal reputation. With the omnipresence of social media, your reputation becomes more and more important, in business and in personal life. Society has become more critical and transparent, and as a result, our reputation has become more vulnerable. Pressure can be easily organized: one tweet can be enough to cause serious reputation damage.

But our times also offer chances when you are aware of the possibilities and laws of reputation management. In this visual and very practical book you will find fifty short lessons that help you build and maintain your personal reputation. The lessons are based on the author’s 30 years of experience in reputation management and crises consulting for brands, organizations, and managers.

Consider this book as your personal reputation management coach, or spin doctor, if you will. Whether you are a board member of an organization, a doctor, a teacher, or the director of your own company, following the advice in this book will help you to differentiate yourself in a positive way and gain some fat on your reputation bones for when times get tougher.

BUILD YOUR REPUTATION

1 Everyone is a brand
2 Know what you stand for
3 Create your own story
4 Be yourself and remain authentic
5 Believe in yourself
6 The art of letting go
7 Claim your name online
8 Your stakeholders have the power
9 Listen to learn
10 Arm yourself for battle
11 Influence your image on Google
12 Build ‘friendships’ in times of peace
13 Business and private are one!
14 Trust is the new currency
15 Dump your ego
16 Cultivate a reputation cushion as an airbag
17 Live your brand
18 Emotion is not for losers
19 Seek out the dialogue
20 Honesty lasts the longest
21 Transparency is the new black
22 Hold onto your values
23 Under-promise, Over-deliver
24 Share succesló´