Why Study the Media [Paperback]

`A remarkable book which argues for a new paradigm for the study of the media' - Daniel Dayan, Centre National de la Recherche

`A persuasive and sophisticated discussion of the role of the media in modern life at the threshold of the twenty-first century' - Ellen Seiter, University of California

`A very important book, one that moves media theory and argument on at long last. This is an attempt to get people to think differently about the media - not ju`It's easy to be snobbish about media culture; the great merit of Roger Silverstone's book is to make the reader understand just how important that culture is' - Richard Sennett, New York University

`A remarkable book which argues for a new paradigm for the study of the media' - Daniel Dayan, Centre National de la Recherche

`A persuasive and sophisticated discussion of the role of the media in modern life at the threshold of the twenty-first century' - Ellen Seiter, University of California

`A very important book, one that moves media theory and argument on at long last. This is an attempt to get people to think differently about the media - not juIn terms of its scope, the issues it addresses and the challenges it presents, this is a hugely valuable contributuion to the literature. An important book that deserves a wide readership.