Winning the Chain Restaurant Game Eight Key Strategies [Hardcover]

Winning the Chain Restaurant Game

Are you ready for success?...

Find out what it takes in this insider's guide to making it intoday's most exciting growth industry.

In this instructive and inspiring book, award-winning authorsand foodservice industry experts Charles Bernstein and Ron Paultell how the most successful restaurant companies win withbottom-up management, putting the customer on top. Based oninterviews with more than a hundred industry executives and packedwith enlightening examples as well as a few historic failures, thisunique book teaches important lessons for restaurateurs and otherentrepreneurs:
* Presents the first authoritative, in-depth look at therestaurant chain industry as a whole
* Tells how successful chain CEOs produce results with variedwinning styles
* Isolates and clearly describes the eight crucial factors, orstrategic links, vital to restaurant chain success
* Tells how chains can capitalize on bulk purchasing, brandidentity, consistent execution, an individual sense of styleand--most of all--finding unique ways to please thecustomer

Few success stories so thoroughly embody the twentieth-centuryAmerican dream as those of restaurant chains such as McDonald's,KFC, Pizza Hut, Wendy's, Little Caesar's, and Taco Bell. Butbesides the true grit demonstrated by entrepreneurial heros likeMcDonald's Ray Kroc and Wendy's Dave Thomas, what does it take tobuild and maintain a successful restaurant or retail chain? Findout in this first book to give a broad, long-term perspective onone of the nation's leading growth industries and to offer cruciallessons for all entrepreneurs, no matter what the business.

Winning the Chain Restaurant Game, by award-winning authors andnoted foodservice industry experts Charles Bernstein and Ron Paul,documents the critical success factors required for one of thetoughest, ml³›