Wireless Data Services Technologies, Business Models and Global Markets [Hardcover]

This book provides key insights into how to match wireless data technology to global markets.Despite the phenomenal global growth, wireless technologies have progressed in very different ways in different territories. Technologies such as i-mode in Japan, SMS in Europe, PDAs and Blackberry in North America all point to the fact that wireless applications and services are often unique to the culture and business models of a region. With the help of examples, case studies and interviews with industry luminaries, the authors identify key factors behind the success or failure of different strategies and provide insights into how to match wireless technology to global markets.Despite the phenomenal global growth, wireless technologies have progressed in very different ways in different territories. Technologies such as i-mode in Japan, SMS in Europe, PDAs and Blackberry in North America all point to the fact that wireless applications and services are often unique to the culture and business models of a region. With the help of examples, case studies and interviews with industry luminaries, the authors identify key factors behind the success or failure of different strategies and provide insights into how to match wireless technology to global markets.Despite their phenomenal global growth, wireless technologies have progressed very differently geographically. Diverse technologies (i-mode in Japan, SMS in Europe, PDAs and Blackberry in North America) imply that wireless applications and services are often unique to the culture and business models of a region. Supplemented by examples, case studies and interviews with industry luminaries, Chetan Sharma and Yasuhisa Nakamura identify key factors behind the success or failure of different strategies and provide insights into how to match wireless technology to global markets.List of figures; About the authors; Foreword; Acknowledgements; List of abbreviations; 1. Introduction; 2. The impact of globalization; 3. Adoption trl£o