You'll Never Get No For An Answer [Paperback]

Jack Carew, one of the most dynamic and innovative sales training consultants in America today, offers his ten unique strategies ofPositional Sellingfor sales-people in every area. Whether you're selling ideas, products, or even yourself, you'll benefit from the precise, standard-setting methods shared with thousands of top sales professionals from Fortune 500 companies and major corporations around the world. Discover the Positional Selling strategies that willchange your lifeas a salesperson:
* You'll never feel like an unwelcome guest -- if you ASSUME THE RESPONSIBILITY
* You'll never use the language of a loser -- if you BRING YOUR ENERGY TO THE CUSTOMER
* You'll never have a rejection hangover -- if you MAKE THE CUSTOMER PART OF THE SOLUTION
* You'll never make a spray-and-pray sales call -- if you FIND THE AREA OF OPPORTUNITY
* You'll never fumble over an objection -- if you INVEST IN THE RELATIONSHIP
* You'll never lose a customer -- if you TAKE THE LEAD
With Jack Carew's help, you'll learn how to develop new business, expand accounts and revitalize marginal accounts. You'll also master the human dynamics of selling, andmake yourself an indispensable partneras you listen, acknowledge, explore and respond. You'll be selling with powerful, productivenewenergy-andYou'll Never Get No For An Answer!Chapter 1

This Book Is About You

I want to tell you how this book came into existence.

The seed was planted a number of years ago when I participated in a ceremony at a military academy honoring a friend who was killed while serving on active duty in the U.S. Marines. In his honor I presented to the academy a medal for valor and bravery that my friend had been awarded posthumously.

Following the formal ceremony, I was talking to the dean of students about the careers that graduates pursued once they had fulfilled their military contracts.

What are their career choicl*